Case Study: Chiba Country Club Kawama Course – How Marshal-Ai Transformed Golf Operations in Japan
In December 2020, Chiba Country Club Kawama Course made a bold decision to upgrade its aging wireless navigation system to Technocraft’s Marshal-Ai. The goal was simple: to modernize operations and deliver a smoother, safer, and more enjoyable golfing experience.
Challenges with the Old System
Outdated, button-based navigation
Difficult-to-clean, uneven hardware design
Bulky equipment creating safety risks
Why Marshal-Ai
Kawama Course trusted Marshal-Ai because it is backed by:
Technocraft’s proven track record with over 1,000 golf courses in Japan
A tablet-based system with seamless updates and intuitive usability
Strong technical support and a trusted long-term partnership
Results After Implementation
The switch to Marshal-Ai brought immediate results:
Positive customer feedback: “The screen is large and easy to see.”
Enhanced tournament operations with real-time Live Rankings
Safer, streamlined design that is easier to maintain
Faster staff communication and quicker problem resolution (e.g., forgotten clubs)
Looking Ahead
Together with Technocraft, Kawama Course is now developing pace-of-play visualization & prediction tools, aiming to promote the concept of a “two-hour half-round” for an even better golf experience.
Marshal-Ai is more than just an upgrade — it’s a transformation of golf club operations.
With a strong presence across Japan and trust from countless courses, Marshal-Ai has proven its value. And in Thailand — where service culture is equally heartfelt — golf clubs choosing Marshal-Ai can expect the same Japanese standard of excellence and genuine care.
Today’s golfers are tech-savvy. They expect more — from seamless play to modern service. Upgrading to Marshal-AI GPS isn’t just a tech upgrade. It’s a paradigm shift.
Still not sure if your course is ready?
>>>Take our 3-minute Golf GPS Readiness Assessment here:
[Click this link]
Let Marshal-AI show you how intelligent marshalling can transform your course — one cart at a time.
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