AEC Enlist Introduces Japan’s No.1 Golf GPS “Marshal-Ai” at Thailand Golf Association’s Annual Conference
Smart Technology That Elevates Golf Course Management in Thailand
On June 27, 2025, AEC Enlist Co., Ltd., the official distributor of Marshal-Ai Golf GPS, proudly joined the Annual General Meeting of the Golf Association of Thailand, held at Royal Gems Golf Club Salaya.
At the event, AEC Enlist showcased the latest golf technology from Japan — the Marshal-Ai Smart Golf Course Management System, which drew great interest from golf course executives across the country. Many stopped by our booth to explore how the system could modernize their course operations and enhance player experience.
About the Golf Association of Thailand (GAT)
The Golf Association of Thailand (GAT) is the governing body for golf development in Thailand. It promotes the sport through organizing competitions, developing junior players, and supporting golf courses nationwide. The Annual Meeting is a major event that brings together stakeholders to discuss the latest innovations and strategic directions for Thai golf.
What Is Marshal-Ai Golf GPS?
Developed in Japan, Marshal-Ai is an all-in-one Smart Golf Course Management System that integrates GPS, AI, and data analytics to help manage pace of play, coordinate marshals and caddies, and monitor course activity in real-time.
The system functions through three smart devices, ensuring full coverage and flexibility:
1. Tablet – for Marshals
View live overview of the course and all player groups
Detect slow-play zones and receive real-time alerts
Coordinate marshal actions to improve game flow
Reduce delays and improve pace-of-play compliance
2. Smart Watch – for Caddies
Displays hole distances and wind direction
Tracks group playtime to help caddies manage rounds more efficiently
Improves service consistency and professional presentation
3. GPS Key Tag – Compact Player Tracker
A portable, keychain-sized device carried by caddies or players
Tracks location and timing of each group with high accuracy
Helps collect precise post-round data for analysis
Key Features That Transform Your Golf Course
Real-Time Pace of Play Monitoring
The system detects and alerts staff when a group is falling behind, allowing quick intervention. This helps maintain a smooth course flow and enhances the golfer experience.
Auto Scoring & Live Tournament Leaderboard
Marshal-Ai makes scoring smarter and faster:
Players can input scores directly on the GPS screen
Scores are instantly updated to the live Leaderboard
All data is automatically stored in a secure database
Benefits for Players and the Course:
➤ Players can track their personal performance over time — inspiring growth and repeat visits
➤ Score comparison creates healthy competition — making group play more exciting
➤ Courses build loyal player communities — encouraging regular return visits
➤ Ideal for both formal and mini tournaments — enhancing course visibility
➤ Acts as a built-in CRM system
Tracks player behavior and preferences
Enables targeted promotions and communication
Builds strong, long-term golfer-course relationships
!!! The More They Play, The More They Return
Your course becomes more than a playing ground — it becomes a place players belong.
Impressions from the Annual Meeting
The 2025 Annual Meeting of the Golf Association of Thailand proved to be an excellent platform for AEC Enlist to present Marshal-Ai to key golf industry professionals. We were delighted to see the enthusiastic response from course owners and managers, many of whom expressed interest in implementing the system.
As Thailand continues to develop its golf industry, the integration of smart technologies like Marshal-Ai will play a crucial role in staying competitive, efficient, and golfer-focused.
Ready to Modernize Your Course? Let’s Talk!
If you’re looking to improve golf course operations, elevate tournament experiences, and increase customer loyalty, Marshal-Ai is your smart solution.
Our team at AEC Enlist is ready to provide a free consultation, arrange live demos, and support the full implementation process.
Today’s golfers are tech-savvy. They expect more — from seamless play to modern service. Upgrading to Marshal-AI GPS isn’t just a tech upgrade. It’s a paradigm shift.
Still not sure if your course is ready?
>>>Take our 3-minute Golf GPS Readiness Assessment here:
[Click this link]
Let Marshal-AI show you how intelligent marshalling can transform your course — one cart at a time.
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T: +662 3924186
E: info.enlistgroup@gmail.com
To contact MARSHAL-Ai Sales Team by phone, please call +66-23924186 or email at info.enlistgroup@gmail.com
